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Six Men Who Built the Modern Auto Industry, by Richard A. Johnson
Ebook Download Six Men Who Built the Modern Auto Industry, by Richard A. Johnson
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Review
Motor Trend, December 2005 (circ.: 1.1 million) “You’ll find lots of juicy behind-the-scenes gossip – plus plenty of interesting lore – in Six Men Who Built the Modern Auto Industry.”
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Product details
Hardcover: 384 pages
Publisher: Motorbooks (May 28, 2005)
Language: English
ISBN-10: 0760319588
ASIN: B005Q5Y3SE
Product Dimensions:
6.2 x 1.2 x 9.4 inches
Shipping Weight: 2.5 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
17 customer reviews
Amazon Best Sellers Rank:
#1,251,532 in Books (See Top 100 in Books)
Book arrived well packaged in a timely manner. Thank you!This book gives a wonderful overview how how cars evolved the way they did in general and why the big 3 deservedly face stiff competition. It goes into the personalities to the extent that you better understand the thinking of the companies themselves.Although only a brief chapter on Mr. Honda is included, you end up understanding as the book progresses what an impact Honda has on cars today.You may end up thirsting for more details of these men's lives and books written about or by them.
I'm not entirely convinced that these guys are the ones MOST IMPORTANT to the modern auto industry, but it certainly was interesting reading their stories!! Anyone who is a car buff, or interested in the business will likely love this book. I've already read a great deal about Iaccoca, but this book makes me want to find out more . . . and I am already pondering the purchase of books about Honda - what a cool, self made dude!! Anyway, I heartily recommend this . . .
I bought this book thinking it would be 6 mini-biographies. Instead, it's 20 random stories that the author threw up in the air, and how they landed, he tried to connect the dots to tie it to these six guys. The chapters were spent intertwining the six men even if the events did not really tie together.Also, there is a lot of repeated data, and not very good convincing of some of the guys. I think Henry Ford II is in the book because he hired good people. I'm sure he was a great exec, but this book doesn't explain that other than he hired the Whiz Kids.I would have preferred the book being: here is person 1, here is why he was important. this is what he did. Here is person 2...etc.Instead it's here's all these events that happened, this one guy was working at this company at that time. but that event is like this other event that happened at a different company at a different time. Very hard to follow.If you want to read the book, borrow a copy, and read the second to last chapter on Iacocca. It's the only decent chapter in the book.
I really enjoyed this book and found it hard to put down. It doesn't read like a typical biography focused on names and dates but rather it reads like a story worth telling. The only criticism I had with the book is that I thought the author could have found a way to weave in some stories about John DeLorean who was also pretty important to the auto industry.
Well researched.Not all of the business bios were as complete as others...BMW's VonKuenheim bio was comparitively superficial.Written in 2005... Mullaly would be inluded if written today...not because of a feud or rivalry but because of hisno-nonsense approach and strict adherence to a simple strategy...One world/One company.
This is a "Must Read" for anyone who has an interest in how the cars we are able to buy get to market, or for that mater, anyone interested in corporate politics and leadership. The personalities of the top decession makers are reflected in the products and philosophy of the companies that they run. Should be manditory reading for business majors.Six Men Who Built The Modern Auto Industry
Interseting insight into the management struggles in the top motor companies
I picked the book up and found so much i did not know,When I had finished, I wanted more.Just enjoyable and informative reading.
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